Mr Freddy is a clothing line with an evolving concept based in Jakarta. They offer various products such as clothes, shoes, bags, and accessories in sexy, fierce, vintage, edgy, fun and futuristic style. The founder and designer behind the brand is the bright, talented, young man Freddy himself.
Freddy already had the logo and color scheme preference. He just noted that for the back end he wanted to keep it as simple as possible. He wanted to have the data input processing for the catalog to be like the one they have in Multiply and Facebook which is allowing the shop owner to upload bulk pictures at a time, type in product names, pricing, descriptions and that is it. Shop owner can manage his news, blog and press publication within the same back end. We also utilize the blog RSS to function as a newsletter subscription.
A special feature for the shop’s layout is that the theme switches to a “sleeping theme” from 8 PM to 7 AM Jakarta time when the shop is closed, and will switch back to a “boutique theme” from 7 AM to 8 PM when the shop is opened.
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